Siteworx Launches Fall Campaign in
Wall Street Journal

JULY 2005: Nobody disputes that the Internet offers significant communications opportunities for businesses and not-for-profit organizations. But most people still approach the launch of a new Web site with fear and loathing. Siteworx, a Web integrator with 75 successful launches to its credit, addresses that problem head-on in their new ad campaign.

"Everyone wants a new Web site," says Jeff Ellsworth, Vice President of Marketing and Sales for Siteworx. "But nobody wants to go through the process because it's fraught with uncertainty, presents no uniform standards and is very likely to include some aspects of total failure.""

The campaign recognizes the marketplace's trepidations about launching a new site. But Siteworx promises to reverse the existing trend and make launching a Web site a rewarding and successful experience. And they've got the credentials to prove it.

"Our Internet platform, Axiom, is the classic better mousetrap," says Ellsworth. "It adapts to the users needs, it's easy to integrate with existing business systems and it's simple to use. Add to that our creative team's experience with incorporating effective Information Architecture into award-winning design and you've got a clear throughline to success."

Running in the Wall Street Journal was a radical departure for Siteworx. "That's where the serious business audience is," says Tom Simmons, creative director of The Thomas Simmons Agency, which developed and created the campaign. "And we're using Association Management to reach the not-for-profit segment. If you want to be taken seriously, you run in the serious media." The campaign breaks in September 2005.

© 2009 The Thomas Simmons Agency represents clients in consumer, business-to-business and emerging technology sectors. For information, call 540-882-4418 or e-mail Tom@thomassimmonsagency.com.

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