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CHANTILLY AIR "TAKES OFF" WITH NEW AD CAMPAIGN SEPTEMBER 2006: As over-crowding and security controls in commercial airports become increasingly time-consuming, the advantages of private jet travel are more and more apparent for busy executives. Chantilly Air, an emerging leader in corporate jet charter, management and maintenance, is taking its message to a wider audience through advertising and direct mail. "Driving your car right up to the airplane, traveling when you want to and not making connections through other busy terminals are all distinct advantages for people whose time is important," says Tom Simmons, creative director of The Thomas Simmons Agency, which was hired to create ads and direct mail for Chantilly Air. The three-ad campaign focuses on individual charters, maintenance contracts for airplane owners and corporate jet management: three critical aspects of the business. "We took a somewhat edgy approach because we wanted to stand out from the crowd," says Simmons. "A lot of companies show pretty planes flying through cumulous clouds. We showed concerns and addressed problems. And we used humor to get even more attention from our target audience." The direct-mail piece focuses on aircraft management and is directed at owners or prospective buyers of corporate jet airplanes. "Chantilly Air's credentials are at the upper echelon of the industry," says Simmons. "They hold the ARG/US Platinum rating as a charter service, the FAA Aviation Maintenance Technician Certificate of Excellence and the FAA Part 145 Repair Station rating. They are top of the line, all the way." The ad campaign runs in the regional editions of The Wall Street Journal as well as programs for Polo Matches and Gold Cup Virginia races where Chantilly Air has been a sponsor. The direct-mail piece will be sent to aircraft owners across the nation. The Thomas Simmons Agency represents clients in consumer, business-to-business and emerging technology sectors. For information, call 540-882-4418 or e-mail . |